Microimage goes global under brands MiHCM & Futura.

Colombo, Sri Lanka, October 14th, 2022 – Microimage recently celebrated its 27th anniversary of delivering innovative digital solutions across the Asia-Pacific region through its subsidiaries, MiHCM and Futura Tech Labs. The company has had an exciting journey since its inception and today, Microimage is an internationally recognised digital solution provider of Human Capital Management (HCM), mobile, media broadcasting, and entertainment solutions.

“After 27 years since our humble founding as a high school start-up in the mid-’90s, we’ve rebranded our core businesses under MiHCM and Futura Tech Labs. Microimage is now the holding company for our respective domain-focused subsidiaries. We as a company transitioned and reinvented during different technology shifts since our founding in 1995,” said Harsha Purasinghe, Chairman, Microimage Holdings.

In the company’s long journey, Microimage has pioneered many ground-breaking solutions and initially began with a language software product. Others include launching a complete Sinhala and Tamil software suite under the brands “Helawadana” and “Arichchuwadu” and building a Sinhala Unicode keyboard driver for Microsoft Windows back in 2003, the first-ever global framework for local languages such as Sinhala, Tamil, and South Indian languages for feature phones between 2004 and 2006, the world’s first GSM-based emergency warning system deployed at Sri Lanka’s Disaster Management Centre and Asia’s first ever comprehensive radio automation solution, powering radio networks in the Asia Pacific region.

In 2000, the company ventured into HR solutions, creating the first web-based human resource information system (eHRIS) in Sri Lanka. Then in 2014, the company boldly decided to transform the legacy HR system into a unified digital HCM platform. After a 3-year journey, MiHCM Cloud was unveiled in 2017.

Since then, the company has rapidly grown, and today, it has evolved as a digital HR Software-as-a-Service (SaaS) solution that is run on the Microsoft Azure Cloud platform at scale. MiHCM is used by over 500 companies with over 200,000 users with the help of MiHCM’s extensive partner portfolio and global offices in Sri Lanka, Malaysia, Australia, Bangladesh, and Pakistan.

MiHCM caters to all small, medium, and large enterprises looking to transform and digitise their HR work and heighten employee experience. This solution covers the whole employee lifecycle management and delivers a seamless and rich user experience with real-time analytics. In late 2021, MiHCM introduced MiA, an innovative workplace virtual assistant that seamlessly integrates with Microsoft Teams and allows users to perform HR/work tasks within the Microsoft Teams application on desktop and mobile. This was the first ever Microsoft Teams integration under the workplace virtual assistant category to debut on the Microsoft Teams app store in the Asia-Pacific Region.

“Today, MiHCM is one of the fastest-growing Digital HCM/HR Tech companies in Asia with a strong market footprint in over 20+ countries. Our other subsidiary, Futura Tech Labs, continues to build innovative IPs for the media/broadcast and emerging technology domains. I am incredibly proud to lead the company with my long-standing partners, Damindu Jayaweera, Suren Rupasinghe and other respective subsidiary board members with a truly diverse multi-national workforce in this era of digital,” added Harsha.

Microimage further expanded to developing media broadcasting solutions in 2007. After 15 years of building custom niche systems, in August of 2022, Microimage Mobile Media rebranded to Futura Tech Labs to further reinvent the company and expand to more countries in the Asia Pacific region. The company also opened a new office and moved its business operations to Singapore.

Futura Tech Labs’ flagship product, mStudio, is an advanced, comprehensive radio automation solution designed to conduct the entire radio operation. Today, this solution is used by key radio networks such as Radio Television Malaysia (RTM), Kristal FM Brunei, ABC Networks, MBC Networks, and Sri Lanka Broadcasting Corporation across Sri Lanka, Malaysia, and Brunei.

The company also developed a video playout solution for TV and online channels, a media archiving solution, a smart security solution for homes and businesses and a disaster and early warning system (DEWN). This solution was co-developed with Dialog Axiata and the University of Moratuwa and is currently used by Sri Lanka’s Disaster Management Centre as a public warning message dissemination tool, notifying first responders and citizens on disasters, weather, and traffic.

Microimage’s incredible 27-year journey has seen rapid growth and global expansion in the usage of HCM and media broadcasting solutions since the company reinvented itself to deliver digital products in 2017. The company aims to continuously build innovative and impactful solutions in its chosen domains by harnessing the power of technology, to impact the world positively.

To learn more about MiHCM, visit  https://mihcm.com

To learn more about Futura Tech Labs, visit https://futuralabs.tech